BARC India names Dolly Jha as Chief of Product & Research
Broadcast Audience Research Council India (BARC), a Television Audience measurement body, announced the appointment of Dolly Jha as its Chief ...
Tag: Dolly jha
Phenomenal surge in Weekly TV viewing minutes (8%) and Weekly Time Spent per user on Smartphones (6.2%) amidst the covid-19 pandemic
BARC India & Nielsen Explain The Impact Of COVID -19 On TV And Digital Media Behaviour Across India Mumbai: On ...
Nielsen India Launches Custom Mix Modeling Solution
Mumbai: Since 2014, ad spends in India have grown 12%-15% CAGR. In this period, India is the only large market ...
Nielsen expands ad measurement on YouTube’s mobile app to India and 25 more countries
Mumbai: Nielsen announced today it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 ...
