Opinion: Three options to bring BARC back on track
Broadcast Audience Research Council (BARC), the joint industry body created for measurement of TV viewership in place of TAM with ...
Tag: Digital Track
Chrome Digital Track: AajTak dominates incremental reach with 63 mn individuals in WK 16 across all digital endpoints
Viewers have audaciously made their preferences known in the last couple of years, and they are seemingly not returning anytime ...
Digital Ratings – Atiq Ahmed Shoot out
The seductive concurrence of Law, Crime and TV NEWS: As the time ran out on the famed mafia raj from ...
Chrome DM explores incremental reach in the age of Digital TV
In India, where the data is recovered at an astoundingly low price, the growing shift of viewing preference from linear ...
