Over half of marketers believe in multiple identity solutions in the future: Study
Mumbai: Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, ...
Tag: Digital advertising
TAM AdEx: Ad Volumes for Retail Sector grew by 90% in 4th Qtr over 1st Qtr of 2020
In the second part of the TAM report of TAM AdEx Overview of Advertising by the sector: Retail Ad. The ...
Ecommerce and video fuelfaster-than-expected recovery in global adspend
The global ad market has recovered more rapidly than expected from the severe slump in Q2 caused by the coronavirus ...
Is cookieless advertising the future of Digital ads?
You might recall clicking on "I accept" when you visit a website, which is the only time we remember what ...
A shift in the digital landscape: Discovering the potential of advertising on the OTT platform
Ever since the lockdown, the viewership of OTT Platforms like Hotstar, Netflix Prime, and other growing platforms have increased considerably ...
Digital Advertising and TV and Digital – A Comparison: TAM AdEx Report
Mumbai: The TAM AdEx-Television & Digital Advertising Report for period Jan-Jun’20*, the main focus of the fifth report highlights 3 ...
Ad volume share of News, GEC and Movies channel genres grew in Jun’20 compared to Jun’19: TAM AdEx Report
The TAM AdEx-Television & Digital Advertising Report for period Jan-Jun’20*, the main focus of the fifth report highlights 3 sections ...
Fork Media Group launches ContextAds across India, GCC & SEA Regions
Mumbai: India’s leading media tech entity – Fork Media Group announced the launch of ContextAds – a programmatic platform to ...
Global Advertising Economy to witness 11.9% decline during 2020: GroupM TYNY Global Mid-Year Media Forecast report
GroupM has released its Global Mid-Year Media Forecast that details how COVID sharply transformed the global advertising economy from a ...
Digital Advertising in India predicted to grow at 30% YoY: Deloitte
New Delhi: Deloitte India today announced the “Technology, Media, and Telecommunications (TMT) Predictions 2020”. The India report was released by ...
