Digital Advertising witnesses more than two-fold spike during Jan-Mar’22: TAM Report
According to TAM AdEx-Report on Digital Advertising, ad insertions surged by 2.3 times during Jan-Mar'22 compared to Jan-Mar'21. It witnessed ...
Tag: Digital advertising
Emerging Markets in APAC See Media Quality Gains: Integral Ad Science Media Quality Report
Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released the sixteenth edition of the Media ...
54 K+ advertisers & 66 K+ brands exclusively advertised on Digital medium during 2021: TAM Report
According to TAM AdEx-Mirroring Year 2021, Digital Advertising witnessed exceptional rise of 60% in Ad Insertions during the year 2021 ...
Ad spends in 2022 to be lead by Digital growth; TV to remain as the largest medium
We have bid farewell to 2021, a year that has been full of challenges for the media, marketing, ad, and ...
Digital advertising in the country is evolving towards more interactive ads: CII Report
India’s Media & Entertainment industry has revived to pre-COVID levels and is expected to grow to $55-70Bn by 2030 at ...
Understanding evolved marketing patterns in the post pandemic festive season
Indian culture revolves around the ‘life is a festival’ philosophy and it comes as no surprise that Indians celebrate festivals ...
Digital to increase share of home appliance adspend from 55% in 2020 to 57% in 2023: Zenith
Mumbai: Zenith forecasts that home-appliance advertising in 12 key markets*will grow ahead of advertising as a whole in 2021, expanding ...
TAM AdEx: Ad volumes of Personal Care/Hygiene sector on Television rose by 7% in 2020 over 2019
TAM shared its report on Advertising by the sector: Personal Care/Hygiene. The report highlighted, Ad Volumes for Personal Care/Hygiene sector ...
Digital consumer relationships will be earned by customer experience and value exchange: Sir Martin Sorrell
Google has explicitly stated it will not build alternate identifiers to track individuals as they browse across the web or ...
Over half of marketers believe in multiple identity solutions in the future: Study
Mumbai: Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, ...
