Is BCCI’s equal pay for women and men a step towards parity on sponsorship and endorsements?
BCCI has announced equal international match fees for Indian women and men cricketers. Sponsorships and endorsements depend on viewership and ...
Tag: Dhruv Jha
Do box office duds dent endorser appeal and fees?
‘Two flops don’t dent star power’ - Ambi Parameswaran, Brand Coach, Brand Strategist, and Founder Brand-Building.com Ambi Parameswaran Celebrity endorsement ...
Amazon’s Alexa collaborates with Cinepolis for an ad campaign by IPG Mediabrands
Amazon's Alexa team recently took to the movie theatres to create an immersive out-of-the-box 30-second ad film. The ad campaign ...
