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BARC India, will transition from using the term ‘Impressions’ to ‘Average Minute Audience’, abbreviated as ‘AMA’, in cognizance with the Technical Committee.

Dettol leads the way in the Top 10 Brands: BARC WK 33

August 29, 2020

According to BARC Ratings of South GEC for week 33, the following are the ranking of Top 10 Brands: The ...

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