Derrick Gray BARC India Archives

BARC Week 15: STAR Sports1 Hindi Bagged the top place with weekly AMA of 3219.04

Total TV Owning Households grew 6.9% to reach 210 Mn; TV Viewing Individuals at 892 Mn: BARC India TV Universe Estimates 2020

April 15, 2021

Mumbai: Television measurement body, Broadcast Audience Research Council India (BARC India) has released the "TV Universe Estimates 2020” which reveals ...

BARC India, will transition from using the term ‘Impressions’ to ‘Average Minute Audience’, abbreviated as ‘AMA’, in cognizance with the Technical Committee.

BARC India to mitigate impact of landing page on TV Viewership

September 3, 2020

Algorithms introduced by BARC India to minimize the impact of forced Viewership on TV due to Landing Page New Delhi: ...

Tag: Derrick Gray BARC India

Total TV Owning Households grew 6.9% to reach 210 Mn; TV Viewing Individuals at 892 Mn: BARC India TV Universe Estimates 2020

BARC India to mitigate impact of landing page on TV Viewership

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