Goafest 2023: ‘Data has democratised the marketing function’
Are we really processing the data to make marketing decisions in an informed manner? Posing the question, moderator Vikram Sakuja, ...
Tag: Data Driven Marketing
CMOs – New Leaders of Data Than Self-Servicing Data Advocates
Regardless of the industry, the marketing function has become, the company's most data-driven division. Despite this, not all marketing organizations ...
I feel our real strength lies in growing in the new zone of Data-Driven Marketing: Benedict Hayes, Ethinos Digital Marketing
With over two decades of rich experience in the digital space, Benedict Hayes leads the digital-first teams at Ethinos Digital ...
