CTV advertising is expanding and finds affinity across industry sectors: Nikhil Kumar
Mediasmart, an Affle company is a unified programmatic platform that provides advertisers, trading desks, and agencies ways to integrate consumer ...
Tag: CTV
‘Duologue with Barun Das’ Season 2 premieres on CTV
The second season of ‘Duologue with Barun Das’, the acclaimed series known for its captivating conversations with legendary personalities, has ...
IAB Tech Lab addresses industry challenges, not specific entities: Shailley Singh
The IAB Tech Lab was founded in 2014 and it is celebrating 10 years of setting what it calls high ...
A new business model will emerge for cricket: 2024 FICCI EY Report
Mumbai: The 2024 FICCI EY report has noted that a new business model will emerge for cricket. To enable a ...
Unauthorised agencies issuing viewership data under Govt scanner, action likely soon
New Delhi: Any unaccredited agency or research platforms issuing TV measurement data or ratings including viewership numbers for internet connected ...
IPL on JioCinema draws 44.9 Cr viewers, with 12.6 Cr on CTV
JioCinema continued to set new records on TATA IPL as 44.9 Cr. viewers experienced the tournament on its platform. Through ...
India Today Group leads CTV with 52.5 mn video viewership: Comscore
The India Today Group has secured the top position in the News/Information category with a video viewership of 52.5 mn ...
CTV ad fraud surges; bot fraud up 69 pc in 2022: Report
Ad fraud continues to be a significant issue in CTV, especially for unprotected advertisers, according to the 2023 Global Insights ...
JioCinema to grab two-thirds of total IPL AdEx this season
JioCinema, the official digital streaming partner of IPL 2023, is expected to dominate the advertising expenditure (AdEx) this season, accounting ...
Digital usage for OTT content discovery surges in small towns: Report
Boston Consulting Group (BCG) and Meta today announced the launch of a new report titled ‘Seeing the BIG Picture - ...
