mSix&Partners bags integrated media mandate of Kapiva
Strap: The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand. ...
Tag: cinema
Global games revenue to reach $215bn by 2027 overtaking Pay TV and cinema: Report
Global consumer spend on games is set to reach $215bn by 2027, according to the latest research by Omdia. Following ...
Movie buffs prioritize content over cast to watch film in theatres: survey
The failure of some big-ticket Bollywood films like Aamir Khan’s Lal Singh Chadha, Akshay Kumar’s Raksha Bandhan and Ranbir Kapoor’s ...
Indian movie-goers consume 863 metric tonnes of Popcorn in 2022: report
INOX, a leading multiplex chain, released its first ever ‘Cinema Food Report – The food choices of 70mn Indian cinema ...
India’s M&E industry expected to grow at 8.8% CAGR to reach INR 4.30 Lakh Cr by 2026: PwC Report
India’s Entertainment & Media industry is expected to reach INR 4,30,401Cr by 2026 at 8.8% CAGR. These figures come from ...
‘IRL’ ad investment worldwide will reach $44.4bn in 2022, still 1.6% down on pre-COVID levels: WARC
A new WARC analysis comparing global ad spend with the latest citizens mobility data reveals that the recovery of investment ...
