Goafest 2023: Real time cross-channel measurement in focus
What is the point of audience measurement data that is available a week or nine days later? How does it ...
Tag: Chrome DM
Opinion: Three options to bring BARC back on track
Broadcast Audience Research Council (BARC), the joint industry body created for measurement of TV viewership in place of TAM with ...
Chrome Digital Track: Aaj Tak dominates incremental reach with 44.80 mn individuals in WK 17 across all digital endpoints
Viewers have audaciously made their preferences known in the last couple of years, and they are seemingly not returning anytime ...
FICCI Frames 2023: What is the future business model of OTT? Evolving, says expert panel
The business model of OTT was in sharp focus in a session moderated by Chrome Data Analytics and Media's Founder ...
Chrome Digital Track: JioCinema peaked at 77.72 mn viewers in week 16
The IPL (Indian Premier League) premiered on the 31st of March, 2023, for which Jio retains the digital rights towards ...
Digital Ratings – Atiq Ahmed Shoot out
The seductive concurrence of Law, Crime and TV NEWS: As the time ran out on the famed mafia raj from ...
Chrome DM explores incremental reach in the age of Digital TV
In India, where the data is recovered at an astoundingly low price, the growing shift of viewing preference from linear ...
Chrome LIVE Week 14: Business News genre emerges as top gainer with 0.75pc growth
According to Chrome LIVE Week 14’23 data, Business News genre became the top gainer of the week as it grew ...
Chrome LIVE Wk 13: Business news genre emerges as top gainer with 3.35pc growth
According to Chrome LIVE Week 13’23 data, Business News genre became the top gainer of the week as it grew ...
IPL 2023: DC vs GT peaked at 9.5 mn concurrent unique viewers on JioCinema
On April 4th (Tuesday), Delhi Capitals (DC) went against Gujarat Titans (GT) where the latter claimed its second consecutive win ...
