The Steel of India controversy: Who owns creative ideas in advertising?
The advertising industry thrives on creativity, where ideas are currency and the ability to innovate can lead to international acclaim. ...
Tag: Canco Advertising
Swiggy Instamart’s ad campaign highlights enduring ‘power of print’
Swiggy Instamart's latest campaign, developed in collaboration with Havas India, represents a significant leap in the realm of sensorial advertising. ...
Mumbai Hoarding collapse: Experts suggest prioritizing legal compliance and ethical standards in outdoor advertising
Illegal hoardings have long been a significant menace in urban areas, posing substantial risks to public safety and urban aesthetics. ...
Will Reliance’s entry threaten established brands in the white goods market?
Reliance Industries Limited (RIL) is poised to disrupt the dominance of multinational corporations in India's consumer electronics and home appliances ...
Cerelac and Bournvita crisis: Brands must address criticism, communicate openly, and proactively resolve issues
The brands frequently find themselves entangled in crises that can shake consumer trust to its core, especially in the ever-evolving ...
Piyush – The good human
We all know Piyush Pandey the creative genius. I've seen the good human. Someone who never says no to anything ...
The INDIA boycott: Will coverage of only one side of the spectrum lead to decline in show viewership?
The opposition alliance ‘INDIA’, which stands for Indian National Developmental Inclusive Alliance, which comprises 26 opposition parties and is in ...
Medianews4u GameChangers Lifetime Achievement Award to be conferred on Shashi Sinha
Shashi Sinha, CEO - India, IPG Mediabrands, will be the recipient of the MediaNews4u.com GameChangers Lifetime Achievement Award. The annual ...
Bipin Pandit: Affable ally with steely resolve – ‘backbone’ completes 25 years with The Ad Club
Presidents may come and presidents may go, but The Advertising Club secretariat goes on. The backbone of all the events ...
Plant-based meats: Non-vegetarians buying in with a conscience
Plant-based meat products considered to be meat substitutes have gained a lot of prominence. With rising awareness of climate change and ...
