Brands and Beyond 2024 wraps up with high energy in Nepal
The Brands and Beyond 2024 by BrandGuff in Nepal set a new benchmark for marketing conferences. Held at Hotel Yak ...
Tag: BrandSutra
Introducing the Sherpa Philosophy: Guiding Brands to the Summit
As Outreach celebrates its 20th anniversary, we are thrilled to unveil a dynamic rebranding initiative: The Sherpa Philosophy. This philosophy ...
Opinion: Does your company have a marketing strategy for Nepal?
Nepal, with a youthful population, a growing educated segment, and a diverse cultural landscape presents a wealth of opportunities for ...
Wellbeing ups omnichannel play, driven by gut and beauty range
Edited Excerpts: From net revenue of under Rs.20 cr in FY 22, you had stated in November 2022 that you ...
Consumers are looking for more premium experiences: Shailja Joshi, Pepsico India
How has the reception been to Lay’s Gourmet? We launched Lay’s gourmet in August 2022. By far the response for ...
The Curious Case of AI Development
Earlier this week, PM Modi called for the adoption of AI tools in the legal profession during the Platinum Jubilee ...
A few good men and women, please?
When I joined adland many aeons back, the atmosphere of the agency life was electric. Seriously creative, often chaotic, very ...
BrandSutra Goes National
BrandSutra, the segment dedicated to marketing in The Free Press Journal, is set to go national with content partnerships in ...
BrandSutra Lecture In Pictures
On Friday, 21st April 2023, the ad guru behind iconic films like Pepsi’s ‘Yeh Dil Maange More’ and Maggi ‘It’s ...
Lee Cooper woos the young with global legacy, influencer affinity: Q&A with Jayesh Sali, Reliance Retail
Lee Cooper's summer campaign 'Life is out there' features youngsters in the outdoors. What is the primary TG for the ...
