Navigating Consumer Mindsets: How Brands Can Craft Impactful Messaging During the Holiday Season
For Indian Brands, festive marketing has always been the peak time for leveraging positive consumer sentiment around gifting and splurging ...
Tag: brands
AI represents a much bigger opportunity than merely writing copy, generating images, or automating mundane tasks: Chetan Asher, Tonic Worldwide
Tonic Worldwide - a digital-first creative agency was earlier this year recognised at The Shorty Impact Awards 2024. It won ...
Branding shapes advertising, drawing people in with its long-term vision for building relationships, trust, and loyalty: Kunal Vora, ABND
ABND a branding agency was founded in 2010 and has since been at the forefront of building brands that not ...
E-commerce and D2C allows brands equal opportunities for innovation: Raja Chakraborty, Continental Coffee
CCL Products (India) Ltd is a FMCG with a presence in coffee B2C and B2B segments. It exports to 100+ ...
Indians might spend 20% more on November sales for Black Friday: Admitad
MUMBAI: Brands are actively offering festive deals and have already started preparations for Black Friday - every year there is ...
Celebrating Diwali: Brands reflect the festive spirit through campaigns
As Diwali approaches, brands across India are lighting up the festive season with innovative campaigns that resonate deeply with cultural ...
Honasa Consumer names Kaustav Guha as VP of R&D
Honasa Consumer Limited, the parent company of renowned brands such as Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth's, ...
Interbrand’s Best Global Brands Report reveals $3.5 Trillion missed value creation
Mumbai: Global brand consultancy Interbrand has unveiled its annual Best Global Brands ranking, marking 25 years of insightful brand valuation. ...
Platform, content, device and ad load are what make a viewer perceive content as high quality: Study from FreeWheel’s Viewer Experience Lab and NBCUniversal
MUMBAI: FreeWheel, a global technology platform for the television advertising industry, and NBCUniversal have released the findings of a new ...
Beyond the Swipe: Building Brands for a Generation That Demands More
The Irony of This Article It is ironic that this article is about a detailed discussion on connecting with a ...
