Indians might spend 20% more on November sales for Black Friday: Admitad
MUMBAI: Brands are actively offering festive deals and have already started preparations for Black Friday - every year there is ...
Tag: brands
Celebrating Diwali: Brands reflect the festive spirit through campaigns
As Diwali approaches, brands across India are lighting up the festive season with innovative campaigns that resonate deeply with cultural ...
Honasa Consumer names Kaustav Guha as VP of R&D
Honasa Consumer Limited, the parent company of renowned brands such as Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth's, ...
Interbrand’s Best Global Brands Report reveals $3.5 Trillion missed value creation
Mumbai: Global brand consultancy Interbrand has unveiled its annual Best Global Brands ranking, marking 25 years of insightful brand valuation. ...
Platform, content, device and ad load are what make a viewer perceive content as high quality: Study from FreeWheel’s Viewer Experience Lab and NBCUniversal
MUMBAI: FreeWheel, a global technology platform for the television advertising industry, and NBCUniversal have released the findings of a new ...
Beyond the Swipe: Building Brands for a Generation That Demands More
The Irony of This Article It is ironic that this article is about a detailed discussion on connecting with a ...
IAB Tech Lab addresses industry challenges, not specific entities: Shailley Singh
The IAB Tech Lab was founded in 2014 and it is celebrating 10 years of setting what it calls high ...
The Experiential Revolution: Building Brands in 2024 (Global & India)
In 2024, the marketing landscape craves a deeper connection. Forget static ads; consumers yearn for personalized and immersive experiences that ...
Brands celebrate April Fools’ Day with hilarious campaigns
This April Fool’s Day, several brands have joined the fun of pranking the consumers with innovative techniques. From launching incredible ...
The evolution of filmmaking towards driving purposeful narratives for Brands
Brands are transitioning from lengthy explainer narratives to shorter, non-intrusive advertising formats to align with the changing patterns of consumer ...
