IAS partners with Google Ad Manager for brand-suitable ad inventory
Mumbai: Integral Ad Science (IAS) has announced the launch of IAS Curation with Google Ad Manager. This new offering provides ...
Tag: Brand Safety
The Impact of AI-generated Influencers on Brand Marketing
Out of 1.32 billion Instagram users, 78 million, or more than 27%, followed AI influencers in 2023 - and the ...
Financial headwinds will mean greater quest for efficiency: Saurabh Khattar, Integral Ad Science
Indian advertisers with an ad fraud mitigation strategy experienced fraud rate of around 1pc on their campaigns. In the case ...
The metaverse doesn’t actually exist yet, but you should still be experimenting: Essence report
GroupM defines metaverse as a virtual environment, either a broad or narrow focused community, that supports real-time interactions comparable to ...
How Brands in Southeast Asia are Shifting from Brand Safety to Brand Suitability
Digital advertising delivers value for businesses by helping them engage their audience in the virtual world. In the digital ecosystem, ...
GroupM issues Category-Specific Brand Safety Guidance for Marketers
New York: A new brand safety report released today by GroupM, WPP’s media investment group, offers new category-specific recommendations for ...
Wavemaker India launches influencer-marketing product – ‘WM Thrive’; bets big on advocacy
Mumbai: Wavemaker, the media, content and technology agency of GroupM, launches its first ever Influencer Marketing offering - WM Thrive. ...
