The Impact of AI-generated Influencers on Brand Marketing
Out of 1.32 billion Instagram users, 78 million, or more than 27%, followed AI influencers in 2023 - and the ...
Tag: Brand Marketing
Mayank Tewari joins Oswal Group as AVP MarCom
Oswal Group has named Mayank Tewari as its new Associate Vice President – MarCom. He previously worked for Concept Factory ...
DViO powers My11Circle’s Cricket Frenzy with Integrated Digital Campaigns for IPL
Mumbai: DViO, India's leading marketing and growth company, has spearheaded My11Circle's marketing blitzkrieg ahead of the highly anticipated IPL season. ...
Myntra teams up with Britannia Good Day for guerilla activation: The Bank of Small Wins
MUMBAI: Myntra has teamed up with a cookie brand Britannia Good Day for a guerilla activation called The Bank of ...
Why is Brand Marketing Important? 5 Reasons Why You Really Do Need It
Until a few years back, branding was limited to its aesthetic component. It was determined that, unlike marketing, branding is ...
The Changing Perspective on Performance Marketing
Is brand marketing becoming a forgotten hero? Many direct-to-consumer brands in today’s climate have begun to develop an obsession with ...
Brand Marketing 101: Connecting with the evolved 2021 consumer
Even as technological advancements and changing consumer behavior are redefining the rules of business, forward-thinking organizations are adopting innovative customer ...
