Makani Creatives secures integrated creative mandate for Florsheim Shoes
Mumbai: Florsheim, the 132-year-old global footwear brand, has appointed Makani Creatives as its integrated creative agency for brand development and ...
Tag: Brand & Communication
Influencers endorse products, but as advertising professionals, we must represent our brands maturely: Vinod Kunj
Thought Blurb Communications, an independent advertising and design agency based in Mumbai, was founded in 2007 by Vinod and Razia ...
Revolutionizing Digital Marketing: How AI-Powered Strategies Are Redefining Tech Marketing?
By powering digital marketing strategies to achieve the next level of hyper-personalisation, targeting efficiency, and cost affordability, AI-powered strategies are ...
Pepperfry names Mahip Dwivedi as Vice President and Head of Marketing
Mumbai: Pepperfry, the e-commerce furniture company has announced the appointment of Mahip Dwivedi as the new Vice President of Marketing. In his ...
Quintessential for Communication Recovery alongside business recovery for brands
If there was a common term to describe the ongoing pandemic of Covid-19, it would be “unprecedented”! The Corona Virus ...
Spontaneous brand recall through In-Content Advertising are higher compared to a non-ICA campaign: Anil Cheriyedath, Whisper Media
Launched in 2014, Whisper Media is the Global Leader in Efficient Content Integration, and has revolutionized the manner in which ...
We expect exponential growth once our promotions and awareness campaigns become live across all significant markets: Hamid Ahmed, Hamdard Laboratories India
Hamdard Laboratories India is the 114-year-old heritage organization, and the maker of iconic brands and herbal FMCG products such as ...
It is imperative that we empathize with the challenges the target audience is facing and address that: Madhavan Sankara, Madarth
Madarth is a fast emerging independent branding, design and digital agency. The mission is to turn Indigenous products into Indian ...
Brand communication in the age of social media
In these rather turbulent times, brands and companies have become immensely vulnerable to the personal interpretations and impressions of the ...
Brand communication needs to be authentic and mindful – this is what the audience would really appreciate given that it hasn’t been easy for anyone: Siddharth Devnani, SoCheers
What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human ...
