Billion Readers Initiative Archives

Rediffusion restructures national creative team, creates Rediffusion AI Studios

Rediffusion secures Creative and Media Mandate for Billion Readers Initiative (BIRD)

July 31, 2024

Rediffusion has secured BIRD's creative and media mandate with PlanetRead and IIT-Delhi. BIRD integrates Same Language Subtitling (SLS) in mainstream ...

Bihar’s marginalised communities have deep connection and reliance on TV medium: Survey

June 21, 2023

Viewing habits of marginalised communities in Bihar, as revealed by a survey conducted in February 2023 by IIMA's Billion Readers ...

Tag: Billion Readers Initiative

Rediffusion secures Creative and Media Mandate for Billion Readers Initiative (BIRD)

Bihar’s marginalised communities have deep connection and reliance on TV medium: Survey

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