Tailored digital ads and ecommerce to drive 8% growth in OTC adspend this year: Zenith
Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets* will expand by 7.6% in 2022 and 5.0% in ...
Tag: Benoit Cacheux
Ecommerce and online video to fuel 11% recovery in global adspend this year: Zenith
Global advertising expenditure will grow 11.2% in 2021, driven by exceptional demand for performance-led ecommerce advertising and brand advertising on ...
