AI has disruptive implications in marketing and commerce: BCG’s Parul Bajaj at MMA Impact 2024
Mumbai: At MMA India’s Impact India 2024 Summit BCG MD, partner Parul Bajaj delivered a keynote called ‘AI Powered By ...
Tag: BCG
Mature consumers a growing segment, ‘influencers’ for the young in purchase decisions: BCG study
A new ‘Don’t Overlook Your Mature Consumers’ report by BCG based on research among 18,000 consumers focused on the 870 ...
Audience Insights Empower OTT Businesses to Gain Competitive Advantage
India is witnessing a monumental shift in the consumption of entertainment with the emergence of OTT platforms dominating traditional television ...
Digital payments in India projected to reach $10 trillion by 2026: PhonePe Pulse and BCG report
PhonePe, an Indian digital payments company, in collaboration with Boston Consulting Group (BCG), today unveiled a report titled, “Digital payments ...
