IPL 2023: Advertisers & viewers desert TV for digital
TV ratings for TATA Indian Premier League 2023 (IPL) have been seeing a significant fall in its current season. Along ...
Tag: BARC
BARC: CNN-News18 claims leadership in English news genre on Karnataka elections counting day
As per the latest data released by the Broadcast Audience Research Council (BARC), CNN-News18 has continued its dominance in the ...
Opinion: Three options to bring BARC back on track
Broadcast Audience Research Council (BARC), the joint industry body created for measurement of TV viewership in place of TAM with ...
IPL TV ratings fall 13 pc in week 5, lowest in this tournament
TV ratings for the Indian Premier League (IPL) have seen a significant fall in week 5 of its 16th edition. ...
Think Through: Is IPL’s TV viewership relevant to advertisers?
Mumbai: No doubt, the extensive measures initiated by Disney Star and JioCinema, the official broadcast and digital streaming partners of ...
IPL on TV: 26 of 38 matches clocks 3+ crore concurrency
In IPL 2023, Star Sports witnessed concurrency of over 3 crores for 26 of the first 38 matches on television ...
42pc drop in TV advertisers during first 29 matches of IPL 16: BARC data
According to the latest BARC data, the number of advertisers on TV has fallen by 42pc in the first 29 ...
Number of advertisers on TV during IPL 2023 shrink by 50% in first 19 matches: BARC
The Indian Premier League (IPL) 2023 has been consistently witnessing a sharp drop in the number of advertisers on television. ...
Disney Star claims 113.5 bn minutes of watch time for first 19 IPL 2023 matches
Disney Star, the official television broadcaster of TATA IPL 2023, claims to have broken all viewership records for the first 19 ...
IPL on Disney Star: 30.7 crore viewers tune in for the first 10 matches; Peak Concurrency at 5.6 Crore
Disney Star, the official television broadcaster of TATA IPL 2023, has claimed that it has clocked 6230 crore minutes of ...
