BARC DATA: Modi’s address on the 20 Lakh Crore financial draws 4.3 Billion viewing minutes
Prime Minister Narendra Modi’s addresses to the nation set new viewership benchmarks every time he appears on Television. The interviews, ...
Tag: BARC Yearbook
BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%
IPL is the most-watched cricket tournament in India. Over the last decade and more, the Indian Premier League has emerged ...
Total TV Viewership grew by 9%, reaffirming the strength of television as a medium in India: BARC Yearly Report
The Broadcast Audience Research Council ( BARC) launched the third edition of its Yearbook today. 2020 was a year that ...
