Breezer has transitioned from being a drink to a fun lifestyle brand, capturing 90% of the RTD market: Ayaesha Gooptu
Breezer had a Playzone experience at the Cherry Blossom Festival in Shillong. The event took place on November 15th and ...
Tag: Bacardi
Bacardi new flavour blends mango and chilli
MUMBAI: In a move to reinvent a flavour of the Indian summer, Bacardi today announced its latest flavoured rum expression ...
BACARDÍ’s digital outreach strategy revolves around a content creator model that prioritises authenticity and relevance: Ashish Jha
A transformative period for India's rum scene is going on. Shifting from traditional to premium, the market now boasts innovative ...
Bacardi India promotes Sameeksha Uniyal to Regional Brand Head for AMEA
In April, Bacardi India named Sameeksha Uniyal as Regional Head of Brand for AMEA to boost business growth in the ...
KlugKlug enables brands to engineer 20-80% efficiency on influencer marketing spends: Vaibhav Gupta
58.5% of Instagram profiles audited in India have more than 60% spurious followers. On the flip side, 2.48 million profiles ...
Bacardi India appoints Mahesh Kanchan as MD – India & Neighboring Countries
Gurgaon: Bacardi India announced the appointment of Mahesh Kanchan as the company's new Marketing Director for India and Neighboring Countries. ...
Bacardi India launches e-commerce platform ‘Legacy Collective’
Bacardi India announced the launch of Legacy Collective, a one-of-a-kind e-commerce platform that is bringing together Indian made brands under ...
Bacardi names Vinay Golikeri as Managing Director, India & Neighboring Countries
Bacardi announced the appointment of Vinay Golikeri as Managing Director, India & Neighboring Countries. Golikeri will be responsible for leading ...
DEWAR’S Highball Soda Celebrates a Double Wedding in its First Ever TVC for India
DEWAR’S premium highball soda has launched its first television commercial in India featuring a double wedding, bringing together the brand’s ...
