Why Traditional Analytics Fail to Measure “Dark Social” Impact
Most analytics tools track visible interactions — clicks, referral sources, and conversions. But the real influence in B2B marketing often ...
Tag: B2B Marketing
LinkedIn to shed light on B2B marketing at the Cannes Lions International Festival of Creativity 2024
Mumbai: This week at the Cannes Lions International Festival of Creativity 2024 (17 - 21 June), LinkedIn, an online professional ...
Successful B2B marketing trends and techniques that worked out well in the Edutainment space
Effective marketing is very tough to get right. Marketers have to juggle a lot between creative demands, channel decisions, and ...
94 pc of B2B marketing leaders in India say B2B ‘creative confidence’ is growing, finds LinkedIn research
LinkedIn, the B2B advertising platform, has today launched new research which shows that the majority (94 pc) of B2B marketing ...
B2B marketers can improve effectiveness with larger, longer-term and more broadly targeted campaigns: Report
WARC, LIONS, and LinkedIn’s B2B Institute, have today published “The B2B Effectiveness Code,” one of the largest and most comprehensive ...
5 Essential Tips for B2B Marketing Success in a Digital Economy
With the meteoric rise in digital adoption across sectors, accelerated mostly due to the pandemic and the disruptive virtual transactions ...
Does Influencer Marketing Work for B2B Companies?
Influencer Marketing is considered to be a key strategy for many brands and companies to influence their audience and grow ...
Is Social Media Effective for B2B Marketing? 10 things that will surprise you
By Sahil Chopra, Founder & CEO, iCubesWire Social media is unanimously considered one of the powerful tools for businesses when ...
