Ad Impact Matters More Than Viewability Metrics: Arjun Kolady, Spotify India
Marketers optimizing for viewability and eyeballs often miss the essential point: these are just metrics. What truly matters is whether ...
Tag: Arjun Kolady
Spotify India and Amplified Intelligence team up to measure ad attention
Mumbai: Spotify India and Amplified Intelligence shared research findings today on attention benchmarks across audio streaming and other platforms brands ...
Spotify debuts Creative Lab, its newly established in-house creative agency
Mumbai: Today, Spotify has announced its new in-house creative agency - Creative Lab - that will work with brands and ...
Spotify launches podcast advertising marketplace Spotify Audience Network
Spotify announced the launch of the Spotify Audience Network- a podcast advertising marketplace in India. The service has been launched ...
Spotify is ahead of most other audio streaming platforms in the market when it comes to consumption: Arjun Kolady
Spotify is a Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin ...
