IAB Tech Lab introduces Programmatic CTV Genre Guidance to Streamline Taxonomy Adoption
Mumbai: The IAB Tech Lab, a global leader in setting digital advertising technical standards, has unveiled new guidance and tools ...
Tag: Anthony Katsur
IAB Tech Lab launches Public Comment Period for Ad Creative ID Framework (ACIF) API
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the opening of a public comment period ...
IAB Tech Lab introduces “Ad Format Idol” to standardize emerging CTV ads
Mumbai: IAB Tech Lab, a digital advertising technical standards-setting body, has launched its latest initiative, “Ad Format Idol,” aimed at ...
IAB Tech Lab unveils ADMaP protocol for public review
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has launched ADMaP (Attribution Data Matching Protocol) for public ...
IAB Tech Lab invites industry stakeholders to shape the future of podcast measurement with their feedback
Mumbai : IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the latest advancements in podcast measurement ...
IAB Tech Lab’s accountability platform looks to offer more transparency in personal data use for addressability
MUMBAI: IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the launch of the Accountability Platform. This ...
