Why investing in PR can make a significant impact for brands aiming for an IPO
As it is rightly said, “It takes years to build customer trust and loyalty but just one untoward incident is ...
Tag: Anindita Gupta
How can Internal Communication be leveraged in times of Hybrid Working Model?
Employee engagement plays a vital role for all organisations and is actively built through consistent interaction between employees and management, ...
How the New Social Media Policy 2021 is set to impact brand communications
With the rise in digital first businesses, marketing and brand engagement has also moved to the digital platform, with social ...
Data is the new oil: How data is transforming the Communications Industry?
We have all heard of the term ‘Data is the new oil’. The phrase was coined in 2006 by Clive ...
PR and communication trends 2021 which will help shape the industry
The eventful 2020 is finally coming to a close and we all are looking forward to welcoming 2021. This year ...
Understanding the new consumer and how brands can engage with them better
The Pandemic has been a disruptor for businesses across sectors and has had drastic impact on lifestyle of both urban ...
How brands can leverage PR for International Trade
The world has completely changed post-COVID, disrupting set business decorum and the pattern of everyday living. Globally, governments have become ...
How brands can leverage strategic communications to tide over the Post COVID Slowdown
The Covid pandemic has had a huge impact on the global economy, with the lockdown forcing businesses to a halt ...
How Content is driving PR: Anindita Gupta, Co-Founder – Scenic Communication
All of us have heard the term ‘Content is the new King’. The world around is being driven by content. It is ...
