Only 12% of Baby Boomers say that they feel ‘positive’ about advertising: Warc
MUMBAI: Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media ...
Tag: Alex Brownsell
Snapchat’s annual ad revenue to reach $5.2bn in 2024: WARC
Mumbai: Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 - albeit ...
Sport will not reverse declines in linear TV ad spend: Warc Media’s Global Ad Trends report
Global spend on sports media rights is forecast to reach $61 billion this year, but a fragmented media landscape poses ...
New WARC forecast puts global retail media ad spend at $141.7bn for 2024
The rise of Retail Media in the advertising landscape has been speedy. Its Global advertising spend is poised to reach ...
Search advertising is worth $350.4bn in 2023, set for unprecedented disruption from retail media, social media and AI: WARC Global Ad Trends
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction ...
Global ad spend in publishing media set to decline 7.7pc in 2023 to $47.2bn: Report
WARC's latest Global Ad Trends report, titled 'Media models in flux,' highlights the challenges faced by content-creating publishers in the ...
Global ad spend forecasts reduced by $90bn as digital slowdown bites: Report
According to WARC, the coming year may bring a shift in the pattern of global advertising investment. Against a backdrop ...
Gen Z spend two-thirds of media time online, but less on social platforms: WARC
New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total ...
Global TV media costs increase 31.2% post pandemic: WARC
WARC's latest analysis found that media inflation is driving up the cost of advertising across channels, with TV most affected. ...
Advertising spend by Big Tech reached $46.6bn in 2021, accounting for 6.0% of all ad investment globally
Mumbai: A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ ...
