Goafest 2023: ‘Creativity in advertising is about generating original and useful solutions’
A talk on day two of Goafest 2023 themed ‘Supercharging creative effectiveness: unleash the potential of your campaigns’ by Ed ...
Tag: Advertising
Ad veteran Ashish Bhasin launches The Bhasin Consulting Group
Ashish Bhasin, Co-founder and Advisor, RD&X Network, and former CEO of Dentsu APAC, has launched The Bhasin Consulting Group. The ...
5W1H founded by Kunal Luhar and Aakash Chatterjee turns two
The new age creative & media advertising agency, 5W1H, founded by young advertising professionals Kunal Luhar and Aakash Chatterjee has ...
CTV ad fraud surges; bot fraud up 69 pc in 2022: Report
Ad fraud continues to be a significant issue in CTV, especially for unprotected advertisers, according to the 2023 Global Insights ...
IPL TV ratings fall 13 pc in week 5, lowest in this tournament
TV ratings for the Indian Premier League (IPL) have seen a significant fall in week 5 of its 16th edition. ...
Think Through: Is IPL’s TV viewership relevant to advertisers?
Mumbai: No doubt, the extensive measures initiated by Disney Star and JioCinema, the official broadcast and digital streaming partners of ...
FICCI Frames 2023: The future of advertising? Here to stay, say practitioners
‘The Future of Advertising’ – this provocative theme that seemed to suggest that the end of advertising was near met ...
Xiaomi MiAds appoints AVOW as its core agency in India
AVOW, a company specialises in mobile OEM on-device user acquisition, has been appointed by Xiaomi MiAds, a mobile Original Equipment ...
A few good men and women, please?
When I joined adland many aeons back, the atmosphere of the agency life was electric. Seriously creative, often chaotic, very ...
42pc drop in TV advertisers during first 29 matches of IPL 16: BARC data
According to the latest BARC data, the number of advertisers on TV has fallen by 42pc in the first 29 ...
