Akshay Kumar leads the list of most visible celebrity brand endorsers on TV: TAM Report
According to TAM AdEx-Celebrity Endorsement Report for Jan-Mar’23, 29pc share of the ads’ telecast on TV were endorsed by celebrities. Film ...
Tag: Advertising
Ethinos teams up with ideacafe.agency to offer phygital solutions
Ideacafe and Ethinos have come together to form a strategic partnership to deliver the best phygital solutions for brands by ...
Ottoedge ropes in Ajmal Shaikh as Senior Creative Consultant
Ottoedge Services, Mumbai has announced the appointment of Ajmal Shaikh as Senior Creative Consultant. With a career spanning over 20 ...
Inconsistent targeting and disparate reporting: Key factors fuelling inefficiency in retail media
Inconsistent targeting (43pc) and disparate reporting (41pc) across channels/tactics emerge as the primary drivers of inefficiency in retail media, according ...
dentsu X CEO Roopam Garg calls it quits
Roopam Garg, Chief Executive Officer of dentsu X, has made the decision to move on after a nearly six-year-long stint ...
Opinion: Advertising industry needs a rebrand in the region
The whole advertising ecosystem came together supporting each other – media companies sponsoring the events and lunches, advertisers being part ...
GameChangers 2022: Santhi Soundarajan – I believe that this award will be a catalyst that helps me rise again
Santhi Soundarajan, coach and former track and field athlete who won 12 medals for India, before she was stripped of ...
GameChangers 2022: PG Aditiya – The power centre of creativity is shifting down South
Gautam Reghunath and PG Aditiya, Co-founders of Talented, were crowned Medianews4u GameChangers 2022 in the Agency Partners category at the ...
Goafest 2023: What stood out for me
Waltzing into Grand Hyatt, I was all ready to step into the Goa state of mind. The lazy summer afternoon, ...
65pc respondents crave captivating brand advertising: Report
Wunderman Thompson Intelligence's 'The Age of Re-Enchantment' report revealed that nearly 65pc of respondents expressed a desire for brands to ...
