‘Reasonable potential for the average ad rates to surge in regional markets’
Mitul Sangani, CEO – Regional News Cluster, Network18, is busy chalking out plans in his expanded remit since May, covering ...
Tag: Advertising
Carlsberg Group hands global media duties to iProspect
Carlsberg Group has appointed iProspect as its new media agency, responsible for driving the company's advertising and marketing campaigns across ...
Will ICC World Cup 2023 score over 2019 on ad revenue?
Total IPL 2023 ad revenue dropped from last year, with big-spending brands from categories like edtech toning down spends or ...
Opinion: Who is responsible for ordinary advertising? Client or agency?
When we see an ordinary piece of advertising, the first to get roasted is the agency – especially if it ...
Oktobuzz wins integrated mandate for ACCA in India
Mumbai-based digital communications agency Oktobuzz has won the mandate for managing integrated marketing solutions in India for the Association of ...
Berger Paints awards offline media mandate to dentsu X
Berger Paints has awarded its offline media mandate to dentsu X, the media agency from dentsu India. Berger Paints currently ...
Spicetree Design to handle Girnar Tea’s digital mandate
Spicetree Design Agency (SDA) has won the digital marketing mandate of Girnar Tea. The agency’s task is to enhance Girnar's ...
Canara HSBC Life Insurance teams up with Amazon Ads for on-box advertising campaign
Canara HSBC Life Insurance has collaborated with Amazon Ads for an on-box advertising campaign to promote its latest savings-cum-insurance plan. ...
Infectious Advertising appoints Ankit Gandhi as Business Head
Infectious Advertising has announced the appointment of Ankit Gandhi as the Business Head. With over 14 years of experience in ...
India is roaring at Cannes: Are CMOs listening?
In days of old when men were bold and fact-finding not invented, we put up scam to win some glam ...
