Ad volumes leap by 28pc during first 15 matches of ICC World Cup 2023: TAM Sports
According to TAM Sports-ICC World Cup 2023 Commercial Advertising on Television, the first 15 matches (5th Oct'23-17th Oct'23) witnessed indexed ...
Tag: Advertising
Opinion: Out of Home is still in
This week, I had the opportunity to travel from Mumbai to Pune for work, enjoying a breathtaking drive along the ...
ASCI, Khaitan & Co. whitepaper on leveraging generative AI delves into opportunities, risks and best practices
The Advertising Standards Council of India (ASCI) and law firm Khaitan & Co. have jointly released a whitepaper on generative ...
Television ad volumes dip by 3pc during Jan-Mar’23 over Jan-Mar’22: TAM Report
According to TAM AdEx-Television Advertising Quarterly Report for Jan-Mar’23, in comparison to the previous two years, it witnessed 4pc de-growth ...
Advertising is in need of an overhaul: T Gangadhar, Quotient Ventures
When T Gangadhar (Gangs) joined Quotient Ventures in February 2023 as Co-founder and Group CEO, it marked his return to ...
ASCI guidelines for ads for charitable causes: Crowdsourcing platforms must disclose fees charged
The Advertising Standards Council of India (ASCI) has introduced guidelines for advertisements for charitable causes. Among guidelines is that when ...
Dentsu Creative India appoints Surjo Dutt as CCO – West and South
Dentsu Creative India has announced the appointment of Surjo Dutt as Chief Creative Officer for West and South regions, effective ...
OMD India bags media mandate for Sugar Cosmetics
OMD, a part of the Omnicom Media Group, has won the media mandate for Sugar Cosmetics following a competitive pitch. ...
1702 Digital bags SBI Realty’s SEO mandate
SBI Realty, a real estate advisory, has awarded its SEO duties to the digital marketing agency, 1702 Digital. As part ...
Harsh Deep Chhabra moves on from Mindshare
Harsh Deep Chhabra, Senior VP – Account Lead, Team Unilever at Mindshare has decided to move on from the agency, ...
