Compelling Brand Stories Foster Loyalty; Loud Promotions Drive Short-Term Results: Rubeena Singh and Ruksheen Palia
With the festive season upon us the expectation is that it will be better than last year. So brands will ...
Tag: Advertising
Lowe Lintas names Kapil Batra as President of Mumbai Office
Mumbai: Lowe Lintas, one of India’s leading brand-building agencies, is pleased to announce the appointment of Kapil Batra as President ...
TV ad volumes in BFSI sector rose by 14% from Jan-June 2023 to Jan-June 2024: TAM AdEx Report
MUMBAI: BFSI sector's ad volumes on television increased by 19% in during Jan-June 2024 compared to Jan-June 2022. The rise ...
Only 12% of Baby Boomers say that they feel ‘positive’ about advertising: Warc
MUMBAI: Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media ...
Indian Newspaper Society reports 10.6% ad revenue growth in 2023
New Delhi: The Indian Newspaper Society (INS) has announced a significant achievement in its 85th annual report for 2023-24, revealing ...
Sakshi Naik promoted to Influencer Head – West at ITW Influence
Sakshi Naik has been elevated as Influencer Head (West) at ITW Influence. She previously positioned as Business Manager at the ...
India playing matches saw 90% more ad volumes compared to Non-India playing matches in the ICC T20 WC 2024: TAM Sports
Mumbai: The amount of advertising during the final game of the T20 Cricket World Cup which had taken place in ...
Times OOH wins exclusive Advertising Rights for Mumbai Metro Line 3
Mumbai: Times OOH, an Out-of-Home advertising company, has secured exclusive advertising rights for Mumbai Metro Line 3, further solidifying its ...
Tarun Chaudhary joins Rediffusion as Head of North India
Tarun Chaudhary has joined Rediffusion as Executive Vice President and Head of North India operations. He will be based at ...
Advertising’s future involves immersive experiences connecting deeply with audiences: Laj Salam & Praveen Rajmohan
In 2024, Plainspeak, an independent agency from Kerala, celebrated nine years in operation. Starting in a small Kochi office with ...
