IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
Integral Ad Science, a leader in digital media quality, today announced a partnership with Anzu, an in-game advertising company. This ...
Tag: Advertising
Sales Promotion advertising clocks 27 pc share of Ad Space in Print during Jan-Mar’22: TAM Report
According to TAM AdEx-Report on Print Advertising, Ad Space in Jan-Mar’22 grew by 17 pc compared to Jan-Mar’20. Ad space ...
Ad Volumes soar by 20 pc for Radio Advertising during Jan-Mar’22: TAM Report
According to TAM AdEx-Report on Radio Advertising for Jan-Mar'22, Ad Volumes grew by 20 pc compared to Jan-Mar’21. Among the leading ...
Zee Media’s FY22 revenue up by 33.6% to Rs 866.86 Cr
Zee Media Corporation has reported its Financial Results for the quarter and year ended March 31, 2022. The operating revenue ...
Mocking gender identity or sexual orientation in Advertising is now a violation of the ASCI Code
Mumbai: The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already ...
Industry mourns the demise of Anant Rangaswami
Anant Rangaswami, a veteran journalist and advertising professional, passed away on Tuesday morning in Bengaluru. Rangaswami has over 25 years ...
What Advertisers can learn from IPL?
As the world's largest T20 tournament, the IPL provides enormous potential for advertising and businesses wishing to reach a large ...
How agencies are aiming for a more diverse world through inclusive advertising?
With campaigns and advertisements promoting diversity and inclusion, advertising agencies have certainly taken a leap forward toward achieving more equality. ...
CNBC-TV18 announces 50% hike in advertising rates
Mumbai: CNBC-TV18, the English Business News Channel for the last 22 years, has now taken its legacy and dominance even ...
Advertising spend by Big Tech reached $46.6bn in 2021, accounting for 6.0% of all ad investment globally
Mumbai: A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ ...
