MIB advises News publishers, OTTs and TV channels to refrain from publishing online betting ads
The Ministry of I&B issued an advisory to publishers of news and current affairs content on digital media advising them ...
Tag: Advertising
Awareness is Not Enough
As marketers, we're focused on the visibility drive to keep our brand awareness higher but is that the only purpose ...
RIP #DanWieden: How Indian adlanders paid tribute to the icon on social media
Dan Wieden, the legendary ad man and Co-founder and President of independent creative agency Wieden+Kennedy behind Nike’s ‘Just Do It’, ...
Hindi GEC topped with more than 20 pc share of GEC genre’s Ad Volumes: TAM Report
According to TAM AdEx-Report on Advertising in GEC genre for Jan-Jun’22, 50 pc indexed growth observed compared to Jan-Jun’20 and ...
Marketers in India harness Mobile OEMs as a powerful resource to scale their advertising mix
With the steady growth in how users engage with and spend time on mobile devices, the mobile marketing industry and ...
Maagh Advertising launches IPO on 26 September; offers equity shares at Rs 60
Mumbai-based Maagh Advertising and Marketing Services Limited is coming up with an Initial Public Offer as part of its expansion ...
98 pc of gaming advertisers have increased their spends on mobile gaming app: InMobi Report
With over 9.33 billion mobile games downloaded in 2021 alone, India is the second largest mobile gaming market in the ...
What are the advantages of the advertising industry with the new 5G technology?
In the recently ended spectrum sale, India auctioned 51,236 MHz of spectrum to incumbent operators for Rs 150,173 crore across ...
Advertising in IPL didn’t give Swiggy a push to perform well against Zomato: Report
Conducted in a privacy-compliant manner by Bobble AI’s Market Intelligence division, the latest market intelligence report reveals several interesting insights ...
Ad revenue of INS members from accredited ad agencies up 31.93 pc to Rs 6490 crore in 2021
INS members reported a total advertising business of Rs.12,268.03 crores, as against Rs.10,458.28 crores in 2020 for the calendar year ...
