PCI pulls up Rajasthan CM for stopping the state govt ads to Rashtradoot
The Press Council of India (PCI) on Tuesday pulled up Rajasthan Chief Minister Ashok Gehlot for stopping the state government ...
Tag: Advertising
Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia
As we approach the festive season, there is no escaping the shopping frenzy as well as the deals, discounts, and ...
Prime Video introduces advertising during live cricket with India-NZ series
Prime Video amps up the excitement around the India men’s tour of New Zealand beginning 18th November, with a series ...
AVOD to overtake SVOD platforms: dentsu report
“Ad-funded video platforms are set to overtake subscription channels with time, as major streaming platforms are adding ad-funded tiers,” states ...
How the Metaverse will Change the advertising industry
A revolutionised universe in computing, Metaverse is the next generation concept of the future of the internet transforming user experience ...
Indian TV viewers are receptive to ads in return for free content: report
81 pc of Indian consumers are ready to watch ads on their TV screens in return for free content, according ...
Client expectations from agencies going to be very different: N Murali, The Hindu Group
“The face of the ad industry and media has changed beyond recognition in recent times. We see that the ad ...
ASCI and K&S Partners shine a light on brands’ unfair practices of using trademarks in defence of dishonest claims
ASCI and K&S Partners, have recently released a whitepaper titled “Misleading Advertisements and Trademarks - A Registration Conundrum.” This paper ...
Hindi News leads with more than 15 pc share of News genre’s Ad Volumes: TAM Report
According to TAM AdEx-Report for Advertising in News genre during Jan-Jun’22, ad volumes grew by 33 pc compared to Jan-Jun’20 ...
Our focus will be on growing tier 1 publisher reach in India: Pankaj Sharma, MGID
MGID is a global advertising platform which uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The ...
