Hindi movies dominate with more than 40pc share of ad volumes for Movie genre: TAM Report
According to TAM AdEx Report on Rewinding Y 2022 for Movie Genre on TV, 20pc indexed growth in ad volumes ...
Tag: Advertising
Times Prime launches outdoor campaign at Cyber Hub
Times Prime has launched its outdoor campaign at Cyber Hub, Gurgaon showcasing the brand's new offer launches and exclusively curated ...
Ad volumes soar by 2pc on Television Advertising in 2022 compared to 2021: TAM Report
According to TAM AdEx Report on Rewinding year 2022 for Television Advertising, ad volumes increased by 21pc and 26pc in ...
49pc parents choose Edtech platforms based on their advertising: Report
The Advertising Standards Council of India (ASCI) released a comprehensive report on advertising in the education technology sector (EdTech) and ...
Advertising, Market Research, PR and Telecom Sectors lead hiring intent: Report
According to the December 2022 edition of foundit Insights Tracker (FIT) released by foundit, it is observed that there is ...
Global ad spend forecasts reduced by $90bn as digital slowdown bites: Report
According to WARC, the coming year may bring a shift in the pattern of global advertising investment. Against a backdrop ...
ASCI extends the deadline for feedback on Dark Patterns to 16th January 2023
The Advertising Standards Council of India recently published a discussion paper titled ‘Dark Patterns in Advertising’ highlighting how certain UI/UX ...
Irony Meter: 2022 – The year of mischief in advertising
Year-enders are all around us, and while they focus on the best and the greatest the year had to offer, ...
Services sector ad volumes clock 29pc growth on Television: TAM Report
TAM AdEx released the Cross Media Report for Services sector on TV, Print, Radio and Digital during Jan-Oct'22. TV Services ...
Prescience 2023: Media planning should factor in nuances of each state – Varghese Chandy, Malayala Manorama
Regional language dailies were the least affected during the pandemic. Ofcourse, advertising during the peak of the pandemic was few ...
