Without innovation there cannot be consumer love: Bharat Sethi, Rage Coffee
The Virat Kohli-backed omnichannel coffee venture claims to be on track to close this financial year with a Rs.100-cr topline, ...
Tag: Advertising
Opinion: Bharat Matrimony makes bold statement on harassment, stands by it
Before I am accused of favouring Bharat Matrimony because of being a Madrasi or some such predictable line of calumny, ...
#InHerOwnWay: Winning on belief and passion – Swati Bhattacharya, FCB India
Rohit Ohri Intimacy is the algorithm that defines Swati Intimacy with brands, consumers, clients, co-workers and partners. Swati loves to ...
#OneChangeForHer: Why do very few women reach leadership positions?
Ahead of International Women’s Day on 8 March 2023, MediaNews4u.com reached out to women from advertising, media and marketing who ...
Influencer trust hinges on brand association transparency and honesty
The Advertising Standards Council of India (ASCI) released a short report titled ‘Influencer Trust Report’ preceding its Brand Influencer Summit ...
Indian ad spend estimated to grow at 15.5pc in 2023: GroupM TYNY report
GroupM India released its TYNY report today, highlighting the advertising expenditure forecast for 2023. GroupM predicts INR 20,000 crores of ...
#InHerOwnWay: The strength of this woman: Anusha Shetty, Grey Group India
Fair warning: I know I am going to be in a lot of trouble for doing this. So as a ...
The ad man who learnt from ‘The mother of all MBAs’: Prahlad Kakkar
“I am a good storyteller, therefore I am good at what I do – advertising. Great advertising is great storytelling, ...
Adman Bhupal Ramnathkar’s photography exhibition ‘Reflections’ scheduled from 13-19 February
Reflections by Bhupal Ramnathkar is an immersive photography exhibition that has been 40 years in the making. In the 35 ...
ASCI amends existing disclaimer guidelines as consumers find it difficult to understand
The Advertising Standards Council of India (ASCI), has updated its “Guidelines for Disclaimers made in supporting, limiting or explaining claims ...
