Competitive pressure and ROI requirements drive misleading ads: Rishi Agrawal, Teamlease Regtech
The Advertising Standards Council of India (ASCI) is leveraging artificial intelligence (AI) to monitor and regulate the rapidly growing digital ...
Tag: Advertising Standards Council of India
76% of marketers in India believe that influencer marketing is essential for brand building, marking a pivotal role in consumer trust and brand authenticity: Zefmo’s 6th Annual India Influencer Report 2023-24
MUMBAI: Zefmo Media an influencer marketing platform, has released its 6th edition of the India Influencer Marketing Report 2023-24, unveiling ...
85% of objectionable ads come from digital media, highlighting ongoing online safety concerns: ASCI’s Annual Complaints Report
Mumbai: The Advertising Standards Council of India (ASCI) today published its Annual Complaints Report, which offers a comprehensive analysis of ...
ASCI Academy unveils ‘Responsible Influencing E-learning Course’
Mumbai: The training arm of the Advertising Standards Council of India, ASCI Academy has introduced the 'Responsible Influencing Course' e-learning ...
ASCI targets greenwashing, proposes draft guidelines for environmental claims
The Advertising Standards Council of India (ASCI) has unveiled draft guidelines on ‘Environmental/Green Claims’ in advertising. The draft guidelines seek ...
Saugata Gupta appointed ASCI Chairman
The Advertising Standards Council of India (ASCI) has announced the appointment of Saugata Gupta, Managing Director and Chief Executive Officer, ...
The print media will emerge stronger by our actions: Srinivasan Swamy, Chairman, Audit Bureau of Circulation
Srinivasan K Swamy, CMD of RK Swamy Limited, has been unanimously elected as the Chairman of Audit Bureau of Circulations ...
ASCI broadens definition of celebrities to include influencers with scale
The Advertising Standards Council of India (ASCI) has updated the definition of celebrities in its code to include large social ...
ISA Media Charter launched; Model Media Agency Agreement template, ad fraud in focus
The Indian Society of Advertisers (ISA), the national body representing advertisers, announced the launch of ‘ISA Media Charter’ to safeguard ...
ASCI, Khaitan & Co. whitepaper on leveraging generative AI delves into opportunities, risks and best practices
The Advertising Standards Council of India (ASCI) and law firm Khaitan & Co. have jointly released a whitepaper on generative ...
