65% of marketers expect business conditions to improve next year: WARC Marketer’s Toolkit 2025
Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, ...
Tag: Aditya Kishore
71% of marketers have ambitions to deliver creative excellence, yet only 37% believe their business has the right capabilities: WARC
Mumba: WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US ad industry's trade ...
Companies risk losing 6.7% of their total revenues in consumer spend each year because of sub-standard customer experiences: WARC-Meta Study
Developing personalized two-way interactions with customers is crucial for brands, offering a significant advantage as customer journeys grow more complex. ...
95 pc marketers expect to be impacted by economic recession: Report
Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the ...
97% of marketers believe pandemic-induced consumer behaviours are here to stay and will impact 2022 strategies: WARC
As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has today ...
