CTV ad fraud surges; bot fraud up 69 pc in 2022: Report
Ad fraud continues to be a significant issue in CTV, especially for unprotected advertisers, according to the 2023 Global Insights ...
Tag: Ad fraud
Time-in-View declines despite a rise in viewability: IAS media quality report
Integral Ad Science has launched its annual Media Quality Report for H2 2022, where APAC has led the charge with ...
Here’s why media quality matters more during the macro economic headwinds
If I were to ask a room full of people to think of the last time they went a day ...
Financial headwinds will mean greater quest for efficiency: Saurabh Khattar, Integral Ad Science
Indian advertisers with an ad fraud mitigation strategy experienced fraud rate of around 1pc on their campaigns. In the case ...
52 pc Indian companies experienced fraud or economic crime in last 24 months: Report
Following the outbreak of the COVID-19 pandemic, the uncertainties associated with it, and the subsequent shift to digital operations and ...
The quick Rule book for Programmatic Media Buying
Plenty of research and well-planned thought process goes into formulating the digital marketing strategy for customer acquisition. In the earlier ...
Standards and guidelines have not kept pace with digital advertising transformation: Dhiraj Gupta, mFilerIt
Medianews4U caught up with Dhiraj Gupta, CTO & Founder, mFilterIt, on the sidelines of MMA’s Impact India conference in Mumbai on ...
Emerging Markets in APAC See Media Quality Gains: Integral Ad Science Media Quality Report
Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released the sixteenth edition of the Media ...
