MUMBAI: Swiggy Instamart has collaborated with OTT platform Prime Video for an ad film starring Bollywood star Varun Dhawan, timed with the launch of the Original series ‘Citadel: Honey Bunny’. The ad film aims to integrate the world of spy thrillers with the everyday convenience of Swiggy Instamart’s 10-minute delivery promise.
Featuring Dhawan along with his on-screen daughter from the series, Nadia, played by Kashvi Majmundar, the film sees him over-dramatise the simple task of sourcing a CCTV camera – only to be outdone by the convenience of Swiggy Instamart.
The ad film opens with Bunny (Varun) lounging in his living room with his daughter, Nadia (Kashvi) when Honey sends him an urgent request to secure surveillance gear for a “secret mission”. Determined to rise to the challenge, Varun goes to great lengths—breaking into a warehouse and dodging security guards to retrieve the camera. His dramatic escape is met with a twist: his daughter, sitting calmly on the couch, shows off a CCTV camera she received in just 10 minutes via Swiggy Instamart.
With a playful smirk, Nadia quips, “Har cheez mein spygiri dikhaane ki zarurat nahi hoti…Delivered in just 10 minutes. Agli baar Swiggy Instamart se order kar lena, honey.” (Not everything needs to be so dramatic… delivered in just 10 minutes. Next time, just order from Swiggy Instamart, honey.)
The film looks to humorously highlight the ease with which Swiggy Instamart fulfills consumer needs—whether it’s late-night cravings or urgent purchases—emphasising the power of quick commerce. As Swiggy Instamart continues to innovate and offer greater convenience, its offerings now span a wide variety of categories, making it a one-stop-shop for all kinds of needs.
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