MUMBAI: Swarovski has unveiled its Holiday 2024 campaign with Global Brand Ambassador, Grammy award-winning singer and actor Ariana Grande. Entitled ‘Party of Dreams’, the creative vision of Global Creative Director Giovanna Engelbert was lensed by fashion photographers Mert and Marcus and captured on film by music video director Christian Breslauer.
Viewers follow Grande as she celebrates the arrival of the holiday season, venturing into the Party of Dreams as though stepping into the world of Swarovski. As she enters a nightclub that embodies the essence of the Swarovski universe – illuminated by its colours and codes – the holiday season comes to life and the party gathers momentum.
Along the way, she encounters a series of guests and dancers, adorned in Swarovski jewels and couture pieces. Awaiting her arrival to celebrate and dance the night away, Ariana’s guests, each reflecting individuality, self-expression, and inclusivity through crystals and inspired by partygoers from different eras, come together for what the company calls the ultimate dream party.
She is styled in radiant pieces from the Swarovski Millenia and Matrix Crash families and wearing a couture look specially designed by Giovanna Engelbert.
Giovanna Engelbert commented, “I had the pleasure not only to create the most fabulous party ever, but also to do it with the incredible Ariana Grande. We had an absolute blast bringing my vision to life. Watching her embrace the joyful, contemporary glamour of Swarovski has been both an honor and pure joy. This has been a long-held dream finally coming to life in the most extravagant and vibrant way, bursting with creative energy, pop culture, and a shared desire to celebrate and spread some happiness to the holiday season. You are all invited to the Party of Dreams!”
Grande said, “Celebrating at the Party of Dreams, surrounded by the coolest, most glamorous guests decked in Swarovski jewels, was an unforgettable experience. I love how the campaign captures the festive spirit, and the film’s dynamic music video style brings it all together. The energy on set was contagious – we had so much fun dancing that no one wanted to go home! It’s great to bring some joy and sparkle this Holiday Season, and I’m thrilled to continue this journey with Swarovski.”
The Swarovski Holiday 2024 campaign is live across various media platforms including Out Of Home, TV, print and multiple digital spaces.
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