Mumbai: Starbucks and Peanuts have teamed up for a global brand partnership, bringing a special Peanuts-inspired merchandise collection to Starbucks stores in India starting March 20, 2025. Featuring beloved Peanuts characters and the iconic Joe Kind Snoopy, this collaboration highlights the values of kindness, connection, and community—principles that Starbucks and Peanuts both champion.
The exclusive merchandise collection is available in over 150 Starbucks stores across India until April, coinciding with Starbucks Global Month of Good. This annual initiative sees Starbucks partners (employees) engaging in community service worldwide, reinforcing their commitment to making a positive social impact.
Inspired by Peanuts’ emphasis on friendship and community and Starbucks’ dedication to bringing people together over coffee, this collaboration highlights how small acts of kindness can make a profound impact. Just like Joe Kind Snoopy, who encourages goodwill through simple gestures, Starbucks invites customers to celebrate everyday kindness.
Starbucks India customers can explore eight new limited-edition products, including:
Peanuts Joe Kind Cup – A reusable cup featuring Joe Kind Snoopy wearing a Starbucks green apron, spreading coffee-fueled joy.
Peanuts Friendship Cup – A tribute to the bonds that Peanuts characters share.
Island Cherry Blossom Mug & Pink Tumbler – Inspired by spring’s colors and natural beauty, adding a fresh, modern touch to daily coffee rituals.
In addition to the Peanuts collection, Starbucks India will launch its Spring Collection from March 16, featuring cherry blossom-inspired designs, soft pastels, and minimalist patterns, perfectly embodying the vibrancy of the season.
Starbucks encourages fans to share their love for the Peanuts collaboration on social media using #GlobalMonthofGood, celebrating kindness and connection with coffee lovers worldwide.
