Mumbai: Star World hit a severe glitch on the channel owing to causes that trail back to an AI takeover. This blip, however, does not come as a surprise to the channel who launched season 2 of Westworld on 12th July at 9 PM. Star World has fashioned a unique way of creating buzz, in true Westworldstyle.
Season 2 picks up with the androids trying to gain control and escape to freedom bringing the park and its owners / employees to their knees. But it seems like this takeover has also spread over the channel with glitches likely to occur all day leading up to the premiere of the new season at 9 PM. The campaign put together by Star World entailed irregularities amidst channel programming with regular shows being disrupted and promos being corrupted. The malfunctions also extended to its social media platforms where fans & followers experienced interactive content surrounding all Star World shows throughout the day.
Created by Jonathan Nolan& Lisa Joy, Westworld is based on a futuristic western-themed amusement park called Westworld which is populated by android ‘hosts’ and caters to high paying human guests who may indulge their wildest fantasies within the park without any fear of retaliation. While the hosts are programmed in a way to prevent them from harming humans, what are the hosts capable of doing, when all hell breaks loose and they are able to deviate from their set ways?
In an innovative strategy to grab eyeballs, Star World disrupted its channel and platforms to promote the launch of Westworld season 2 –that started 9 PM on 12th July.
