Mumbai: The Indian Television Academy (ITA) Awards has emerged as the highest-rated event in the category in the last five years, reaching a staggering 36 million viewers on Star Plus. The unprecedented popularity of the Awards underscores its massive appeal as the premier celebration of excellence in Indian television. Star Plus has been associated with the ITA Awards for 16 years and continues to up the ante with every passing year.
The Indian Television Academy Awards is renowned for honoring excellence in television, Bollywood, and the OTT platforms. These prestigious awards spotlight exceptional television personalities and their remarkable accomplishments. This year, the ITA Awards continued its tradition of recognizing the best performances across television, celebrating an array of creative brilliance and craft. ITA Awards 2024 recorded one of the highest levels of audience engagement for a televised event to date, further solidifying its legacy as a cultural phenomenon. With its record-breaking ratings, unmatched viewer engagement, and unforgettable entertainment, the 24th ITA Awards marked a spectacular close to 2024, setting a new benchmark for excellence in the Indian television industry. This achievement highlights the unifying power of television and its ability to bring joy to millions.
“The positive response received for the 24th Indian Television Academy Awards has been overwhelming. This milestone is a testament to our commitment to delivering quality entertainment and celebrating the incredible talent of our television industry. It’s truly heart-warming to know that families across India chose to make the ITA Awards a part of their New Year’s celebrations,” said Deepak Chhabria, Business Head – Star Plus & Star Utsav.
Expressing her gratitude for the event’s success, Anu Ranjan, President of ITA, stated, “The ITA Awards have always been about celebrating the incredible talent and dedication of the Indian television industry. This year’s ratings are a true reflection of the love and loyalty of our viewers, who continue to inspire us to raise the bar higher each year.”
Shashi Ranjan, Convenor of the ITA, added, “It’s truly rewarding to see how deeply the ITA Awards connect with audiences year after year. This incredible journey wouldn’t have been possible without the steadfast support of Star Plus, and we’re grateful for their partnership in making this celebration of talent and entertainment so special.”
Viewers spent their New Year’s Eve immersed in family entertainment, enjoying performances by their favorite TV stars and unforgettable moments that showcased the creativity and spirit of the Indian television industry. Looking ahead, ITA Awards remains committed to celebrating the creativity and talent that define Indian television.
