Mumbai: Usha International has appointed Sriram Sundresan as its President – Appliances. Sundresan, who brings over 25 years of diverse experience across industries, previously served as Chief Executive Officer & Director at Firefox Bikes.
Sharing the news on LinkedIn, Sundresan expressed, “I’m happy to share that I’m starting a new position as President – Appliances at Usha International!”
Sriram’s professional journey includes leadership roles at renowned organizations such as Havells India, Bharti Telemedia, Mother Dairy Fruit & Vegetable, Cargill, Dabur India Limited, and Frito Lay. Notably, his tenure at Bharti Telemedia spanned over 14 years. He began his career as Deputy Brand Manager at Frito Lay, laying the foundation for a distinguished career in marketing and operations.
With a strong track record in managing global brands at both strategic and operational levels, Sriram’s expertise extends to consumer and service marketing. His appointment is expected to bolster Usha International’s appliances division and drive growth through innovation and customer-centric strategies.
Sriram holds a Post Graduate Diploma in Business Management (PGDBM) with a specialization in Marketing from the Centre for Management Development, India. His vast experience and leadership acumen position him well to lead Usha International’s appliances division into its next phase of growth.