MK Agrotech, the parent company of edible oil brand Sunpure announced it had appointed Sridhar Vaidyanathan as Chief Operating Officer. Sridhar will be responsible for MK Agrotech’s top-line and bottom-line growth, and will focus on new product launches and expansion to new markets.
Having worked for close to three decades in the FMCG industry, Vaidyanathan was previously National Sales Manager at Britannia Industries Limited, and earlier, the Unit Manager with PepsiCo.
Mannan Khan, Director, MK Agrotech, said, “We are pleased to welcome Sridhar Vaidyanathan as the COO of MK Agrotech. Under his visionary leadership and business acumen, the company is well poised to embark on its next phase of growth. We have an exciting roadmap ahead and with Sridhar joining us, I believe, his rich experience will help us accelerate our journey to becoming a pan-India food brand.”
Sridhar Vaidyanathan, COO, MK Agrotech, said, “In a competitive market like ours, which has in recent years witnessed greater and renewed emphasis on health, it is remarkable to see a company consistently deliver on the promise of quality and health for over three decades now. I’m excited to be a part of the MK Agrotech family and look forward to the opportunity to further build India’s most trusted and healthy food brand. While the company is at the cusp of a major transformational leap, I am glad to lead this change while keeping the focus firmly on organisational values and culture.”
Sunpure is India’s first chemical-free processed and physically refined oil with patented technology. Currently, the brand is present in Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, Goa, and Kerala.
The range of products include Sunpure Sunflower oil, Sunpure Filtered Groundnut Oil, Sunpure Rice Bran Health, Sunpure Palmpure (imported refined palmolein oil), Sunpure Sugar (refined via a sulphur-free process), Sunpure Vanaspati, Sunpure swaad, Sunpure Red Chilli Powder, Sunpure Turmeric Powder and Sunpure Coriander Powder.
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(This information is published from a press release.)