New Delhi: The inaugural Kho Kho World Cup concluded on Sunday, 19th January 2025, at the prestigious Indira Gandhi Indoor Stadium, marking a historic milestone for one of India’s most cherished traditional sports. Hosted from 13th to 19th January, the event brought together 23 countries and 39 teams from 6 continents, showcasing the global appeal and universal charm of Kho Kho, with both men’s and women’s teams competing fiercely in a league and knockout format.
While the event brought Kho Kho to a global stage, the digital engagement and storytelling behind its success were powered by Sportz Interactive (SI). As one of the official digital content partners, SI managed the World Cup’s social media content strategy, creating a vibrant, interactive, and engaging online presence that resonated with fans worldwide.
With an unparalleled focus on driving fan engagement, Sportz Interactive utilized platforms like Instagram, Facebook, YouTube, and X (formerly Twitter) to create momentum leading up to the World Cup, capture the excitement during the event, and sustain interest post-tournament.
The impact of SI’s efforts is evident in the impressive numbers achieved since December 2024:
Follower Growth:
- Instagram: 187%
- Facebook: 56%
- YouTube: 380%
- X: 57%
- Total growth across platforms: 125%
Engagement Milestones:
- Instagram: 784,463 interactions
- YouTube: 112,247 interactions
- Facebook: 38,160 interactions
- X: 19,341 interactions
- Total Engagement across platforms: 2.2M
Through creative campaigns, timely updates, and compelling visuals, Sportz Interactive brought the energy of the World Cup to millions of fans, sparking conversations and building a strong digital community around the sport.
“We are thrilled to have partnered with the Kho Kho Federation of India and the International Kho Kho Federation to tell the story of this remarkable event. It’s an honour to be part of the journey to bring Kho Kho to a global audience and create digital milestones for such a historic tournament,” said Siddharth Raman, CEO, Sportz Interactive.
Mandeep Malhotra, CMO for the Kho Kho World Cup, added: “Sportz Interactive’s innovative campaigns and engagement strategies have not only amplified the tournament’s reach but also showcased Kho Kho as a sport with immense global appeal. It has been a privilege to see their team bring our vision to life.”
Highlighting the cultural significance of this event, Malhotra further noted: “This World Cup represents a significant step in positioning Kho Kho as not just a game of our heritage but as a competitive sport on the global stage. The digital success has ensured that the world connects with this narrative. Sportz Interactive’s digital efforts have helped boost the profile of Kho Kho as a true indigenous sport that is ready for the global stage while helping foster talent and celebrating our culture.”
The official social media handles and website became the ultimate destination for fans to stay connected, catch live updates, and relive the most exciting moments. As Kho Kho steps into the global arena, this is just the beginning. Fans from all over the world are invited to continue supporting and engaging with the sport through the official platforms.
-Based on Press Release
