Spice Money has elevated Kuldeep Pawar, who was previously the Head of Marketing to the role of Chief Marketing Officer, where he will support the overall strategic objectives of Spice Money by developing comprehensive marketing and communication strategies.
Pawar will be supported by a team of next-in-line leaders with expertise in various verticals. Pawar has expertise working with OEM brands, retail chains, telecom giants, and fintech brands in both classic and modern marketing communications. At Spice Money, Pawar has been driving the marketing and brand efforts of the organisation.
Sanjeev Kumar, Co-Founder & CEO of Spice Money, said, “At Spice Money, our vision is to digitally and financially empower the unbanked and underbanked population living in the remotest corners of India. Our strong leadership has helped us to step closer towards our vision and bring the underserved rural population to the formal banking sector. I am delighted to welcome Kuldeep to the executive team, who has played an instrumental role in our journey of transforming banking & financial services for the rural population. We will continue to expand our digital services to the hinterlands of India and simplify these solutions for rural customers through our robust marketing and communication efforts”.